References

References

• Business of Fashion and McKinsey & Company (2025) The State of Fashion 2025. Available at: https://www.mckinsey.com/industries/retail/our-insights/state-of-fashion (Accessed: 9 September 2026).
• Competition and Markets Authority (2021) Green Claims Code. Available at: https://greenclaims.campaign.gov.uk/ (Accessed: 9 September 2026).
• European Commission (2021) Screening of Websites for “Greenwashing”: Half of Green Claims Lack Evidence. Available at: https://ec.europa.eu/commission/presscorner/detail/en/ip_21_269 (Accessed: 9 September 2026).
• European Commission (2022) EU Strategy for Sustainable and Circular Textiles. COM(2022) 141 final. Available at: https://eur-lex.europa.eu/legal-content/EN/TXT/?uri=CELEX:52022DC0141 (Accessed: 9 September 2026).
• European Commission (2023) Proposal for a Directive on Substantiation and Communication of Explicit Environmental Claims (Green Claims Directive). COM(2023) 166 final. Available at: https://eur-lex.europa.eu/legal-content/EN/TXT/?uri=CELEX:52023PC0166 (Accessed: 9 September 2026).
• European Parliament and Council (2024a) Directive (EU) 2024/825 as Regards Empowering Consumers for the Green Transition through Better Protection against Unfair Practices and through Better Information. Available at: https://eur-lex.europa.eu/eli/dir/2024/825/oj (Accessed: 9 September 2026).
• European Parliament and Council (2024b) Regulation (EU) 2024/1781 Establishing a Framework for the Setting of Ecodesign Requirements for Sustainable Products. Available at: https://eur-lex.europa.eu/eli/reg/2024/1781/oj (Accessed: 9 September 2026).
• European Parliament and Council (2024c) Directive (EU) 2024/1760 on Corporate Sustainability Due Diligence. Available at: https://eur-lex.europa.eu/eli/dir/2024/1760/oj (Accessed: 9 September 2026).
• Fashion Revolution (2025) Fashion Transparency Index 2025. Available at: https://www.fashionrevolution.org/fashion-transparency-index/ (Accessed: 9 September 2026).
• Federal Trade Commission (2012) Guides for the Use of Environmental Marketing Claims: Green Guides. Available at: https://www.ftc.gov/legal-library/browse/rules/guides-use-environmental-marketing-claims-green-guides (Accessed: 9 September 2026).
• Global Fashion Agenda (2021) Sustainable Fashion Communication. Available at: https://globalfashionagenda.org/news-article/sustainable-fashion-communication/ (Accessed: 9 September 2026).
• ISO (2016) ISO 14021:2016 Environmental Labels and Declarations — Self-Declared Environmental Claims. Available at: https://www.iso.org/standard/66652.html (Accessed: 9 September 2026).
• ISO (2018) ISO 14024:2018 Environmental Labels and Declarations — Type I Environmental Labelling. Available at: https://www.iso.org/standard/72458.html (Accessed: 9 September 2026).
• ISO (2006) ISO 14025:2006 Environmental Labels and Declarations — Type III Environmental Declarations. Available at: https://www.iso.org/standard/38131.html (Accessed: 9 September 2026).
• Textile Exchange (2024) Materials Market Report 2024. Available at: https://textileexchange.org/knowledge-center/reports/materials-market-report-2024/ (Accessed: 9 September 2026).
• UNEP and UN Climate Change (2023) The Sustainable Fashion Communication Playbook. Available at: https://www.unep.org/resources/publication/sustainable-fashion-communication-playbook (Accessed: 9 September 2026).

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