References

References

• Business of Fashion (2025) The New Playbook for Fashion PR. Available at: https://www.businessoffashion.com/case-studies/marketing-pr/case-study-the-new-playbook-for-fashion-pr/ (Accessed: 9 September 2026).
• Chloé (n.d.) Chloé × Mifuko Collaboration. Available at: https://www.chloe.com/ (Accessed: 9 September 2026).
• Common Objective (n.d.) How to Communicate Sustainability. Available at: https://www.commonobjective.co/article/how-to-communicate-sustainability (Accessed: 9 September 2026).
• Competition and Markets Authority (2021) Green Claims Code. Available at: https://greenclaims.campaign.gov.uk/ (Accessed: 9 September 2026).
• Ellen MacArthur Foundation and Kantar (2024) The Marketing Playbook for a Circular Economy. Available at: https://www.ellenmacarthurfoundation.org/marketing/overview (Accessed: 9 September 2026).
• European Commission (2023) Proposal for a Directive on Substantiation and Communication of Explicit Environmental Claims (Green Claims Directive). COM(2023) 166 final. Available at: https://eur-lex.europa.eu/legal-content/EN/TXT/?uri=CELEX:52023PC0166 (Accessed: 9 September 2026).
• European Parliament and Council (2024) Directive (EU) 2024/825 as Regards Empowering Consumers for the Green Transition through Better Protection against Unfair Practices and through Better Information. Available at: https://eur-lex.europa.eu/eli/dir/2024/825/oj (Accessed: 9 September 2026).
• Fashion Revolution (n.d.) Who Made My Clothes?. Available at: https://www.fashionrevolution.org/about/transparency/ (Accessed: 9 September 2026).
• Fashion Revolution (2025) Fashion Transparency Index 2025. Available at: https://www.fashionrevolution.org/fashion-transparency-index/ (Accessed: 9 September 2026).
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• Global Fashion Agenda (2023) 2030 Fashion Sector Vision. Available at: https://globalfashionagenda.org/resource/2030-fashion-sector-vision/ (Accessed: 9 September 2026).
• Heidenstrøm, N. (2024) ‘Green marketing in the fashion industry: a critical analysis of sustainability narratives’, Consumption Markets & Culture, 27(5), pp. 488–504. Available at: https://doi.org/10.1080/10253866.2024.2440557 (Accessed: 9 September 2026).
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• Launchmetrics (2026) Social Media Marketing for Fashion Brands: How to Future-Proof Your Strategy. Available at: https://www.launchmetrics.com/resources/blog/social-media-marketing-fashion (Accessed: 9 September 2026).
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• Patagonia (2011) Don’t Buy This Jacket, Black Friday and The New York Times. Available at: https://www.patagonia.com/stories/dont-buy-this-jacket-black-friday-and-the-new-york-times/story-18615.html (Accessed: 9 September 2026).
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• UNEP and UN Climate Change (2023) The Sustainable Fashion Communication Playbook. Available at: https://www.unep.org/resources/publication/sustainable-fashion-communication-playbook (Accessed: 9 September 2026).
• Vestiaire Collective (n.d.) Collective for Change. Available at: https://www.vestiairecollective.com/journal/collective-for-change/ (Accessed: 9 September 2026).

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