Chapter 2 — learning guide

Chapter 2 — learning guide

Chapter 2 — learning guide

Learning objectives

• Identify and distinguish between greenwashing, greenwishing and greenhushing.
• Assess the risks of misleading or incomplete sustainability communication.
• Apply practical principles for developing credible, transparent and evidence-based sustainability messages.

Learning outcomes

By the end of this chapter, learners will be able to recognise greenwashing, greenwishing and greenhushing in real communications, explain how each undermines trust, and use the Claim Checker and Messaging Audit to review and improve sustainability messages.

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