3.2.1 Mini case note — ISTO.: Price Transparency as Sustainability Communication

Source: https://isto.pt/pages/price-breakdown-of-the-year-2023

Portuguese brand ISTO. is a useful example of how transparency can support sustainability communication at different levels. Through its price breakdown communication, the brand shows the costs behind selected products and explains components such as materials, production, and other elements that contribute to the final retail price.

This type of disclosure does not, by itself, prove that a product is sustainable. Its value lies in making business decisions more visible and giving consumers and other stakeholders clearer context about value, pricing and responsibility.

The example shows how sustainability communication can move beyond broad claims by providing specific, understandable information that helps audiences assess how a brand operates and where value is created.

Thought prompt: What makes price transparency meaningful rather than purely promotional? Which types of information help consumers understand value, and which build wider stakeholder trust?

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