1.2 Why do they matter?

Digital Product Passports are more than a new digital tool—they are an enabler of a more transparent, circular, and data-driven fashion industry. As products become more complex and sustainability expectations increase, reliable information is essential for making better decisions throughout the value chain. A DPP ensures that product information remains connected to the garment, allowing different stakeholders to access the data they need at the right time. Beyond supporting future regulatory requirements, Digital Product Passports help businesses improve transparency, enable circular business models, strengthen consumer trust, and create new opportunities for innovation. The following sections explore the key reasons why DPPs are becoming a strategic asset for the future of fashion

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