Case Example: Giorgio Armani – Apulia Regenerative Cotton Project

The Apulia Regenerative Cotton Project by the Armani Group is an example of how a fashion brand can connect material innovation, agroforestry, traceability and product communication. The project focuses on regenerative cotton and ecosystem restoration, and uses digital product information to communicate suppliers and production details (Armani Group, 2023).

This case helps learners understand how regenerative material sourcing can be linked to Digital Product Passports, traceability and responsible communication (Armani Group, 2023).

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