Case Example: Regenerative Agriculture Program

The Regenerative Agriculture Program supported by Kering and Inditex focuses on raw materials such as cotton, wool and leather. It works with NGOs and producers to support more regenerative sourcing systems in key regions. The case is useful because it shows that regenerative materials depend on partnerships across brands, producers, NGOs and supply-chain actors (Kering, n.d.-a; Kering, 2026).

For learners, this case can open a discussion on how large fashion groups support change at raw material level, and what smaller brands could learn from this approach when building supplier relationships.

Discussion questions:

Which raw materials are included in the programme?

Why does regenerative sourcing require long-term partnerships?

What kind of evidence would a brand need before communicating a regenerative claim?

How could a small brand start working with regenerative materials at a realistic scale?

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