References

References

• Competition and Markets Authority (2021) Green Claims Code. Available at: https://greenclaims.campaign.gov.uk/ (Accessed: 9 September 2026).
• European Commission (2023) Proposal for a Directive on Substantiation and Communication of Explicit Environmental Claims (Green Claims Directive). COM(2023) 166 final. Available at: https://eur-lex.europa.eu/legal-content/EN/TXT/?uri=CELEX:52023PC0166 (Accessed: 9 September 2026).
• European Parliament and Council (2024) Directive (EU) 2024/825 as Regards Empowering Consumers for the Green Transition through Better Protection against Unfair Practices and through Better Information. Available at: https://eur-lex.europa.eu/eli/dir/2024/825/oj (Accessed: 9 September 2026).
• Fashion Revolution (2025) Fashion Transparency Index 2025. Available at: https://www.fashionrevolution.org/fashion-transparency-index/ (Accessed: 9 September 2026).
• Global Fashion Agenda (2022) Demystifying Greenwashing, Greenwishing and Greenhushing. Available at: https://globalfashionagenda.org/news-article/demystifying-greenhushing-greenwashing-greenwishing/ (Accessed: 9 September 2026).
• ICC (2021) Framework for Responsible Environmental Marketing Communications. Available at: https://iccwbo.org/publication/icc-framework-for-responsible-environmental-marketing-communications/ (Accessed: 9 September 2026).
• ISO (2016) ISO 14021:2016 Environmental Labels and Declarations — Self-Declared Environmental Claims. Available at: https://www.iso.org/standard/66652.html (Accessed: 9 September 2026).
• UNEP and UN Climate Change (2023) The Sustainable Fashion Communication Playbook. Available at: https://www.unep.org/resources/publication/sustainable-fashion-communication-playbook (Accessed: 9 September 2026).

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