Chapter 5 — Learning guide

Chapter 5 — Learning guide

Learning objectives

Learners will explore how to turn verified sustainability information into clear, engaging and responsible storytelling, combining narrative, visual direction, calls to action and campaign design.

Learning outcomes

By the end of this chapter, learners will be able to develop a responsible campaign brief from a verified communication input, defining its meaning, narrative angle, emotional hook, visual direction, content formats, call to action and success indicators.

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