Chapter 1 — learning guide

Chapter 1 — learning guide

Learning objectives

• Understand the purpose and core principles of sustainability communication in fashion, and its role in building accountability and stakeholder trust.
• Distinguish between supply-chain traceability and corporate transparency, and understand how each supports credible claims.
• Recognise the main EU rules that now apply to environmental claims in fashion, including the Empowering Consumers for the Green Transition Directive (ECGT).
• Apply the criteria of specificity, evidence and relevance to distinguish substantiated claims from vague or misleading ones.

Learning outcomes

By the end of this chapter, learners will be able to explain the role of sustainability communication across the fashion value chain; distinguish traceability from transparency; identify the main EU requirements that apply to environmental claims; and assess whether a sustainability claim is specific, substantiated and proportionate.

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