Chapter 7 — full chapter
7.4.3 Subscription Wardrobes and Wardrobe Management Services
CASE STUDY: By Rotation — United Kingdom. Topic: Rental Business Models. By Rotation is a UK peer-to-peer fashion rental app that lets members borrow and lend designer wardrobes. It shows how rental models shift consumption from ownership to access, multiplying the use of each garment and illustrating the subscription and wardrobe-service models covered here.