Chapter 4 — full chapter
Case Study Lessons
- Use different schemes for different evidence needs; do not expect one logo to verify every impact area.
- Maintain chain-of-custody and transaction evidence, so material claims remain connected to the final product.
- Distinguish certification, membership, traceability technology and due-diligence processes.
- Disclose the share of the assortment covered instead of implying universal certification.
- Treat standards as an evidence layer within circular strategy, not as the circular strategy itself.
| CRITICAL REFLECTION Would a customer understand exactly which ARMEDANGELS products, materials and impact areas are covered by each scheme? How could the same scope discipline improve claims made by another brand? |
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Image X. ARMEDANGELS’ DetoxDenim approach and certification framework, highlighting the use of standards such as GOTS and GRS to support lower-impact denim production and recycled material claims.