Chapter 1 — full chapter
1.2.1 Building Transparency and Consumer Trust
Consumers increasingly expect clear and reliable information about the products they buy. They want to know where products were made, which materials were used, and whether sustainability claims are supported by evidence. However, this information is often difficult to verify, creating confusion and reducing trust.
Digital Product Passports improve transparency by providing verified product information that can be easily accessed throughout the product lifecycle. By making information on materials, manufacturing, care, repair, and sustainability available, DPPs help consumers make more informed purchasing decisions while enabling brands to communicate credible sustainability claims. Greater transparency reduces the risk of greenwashing and strengthens trust between businesses and consumers
