Chapter 2 — full chapter
2.4.2 Tool 2: Messaging Audit Template
The Messaging Audit helps organisations review existing communications to identify potential risks of greenwashing, greenwishing or greenhushing.
How to use this tool
Conduct regular messaging audits across different communication channels to ensure sustainability claims remain accurate, consistent and aligned with current evidence. Involving colleagues from sustainability, communications, legal and product teams can help identify potential risks before messages reach external audiences.