Chapter 6 — learning guide

Chapter 6 — learning guide

Chapter 6 — learning guide

Learning objectives

• Understand how repeated communication reinforces or challenges cultural norms within organisations, value chains and public fashion culture.
• Analyse what a piece of fashion communication makes seem normal, valuable or desirable, and what it leaves invisible.
• Apply a simple framework for communicating long-term transition consistently over time.

Learning outcomes

By the end of this chapter, learners will be able to explain how communication contributes to cultural norms in fashion; use the question "What does this communication make seem normal, valuable or desirable?" to analyse campaigns, retail and organisational communication; and plan how progress towards a sustainability goal should be communicated consistently across reporting cycles.

Next: Chapter 6 overview  →