Welcome — module orientation

Word of Welcome

This course is tailored to xxx target

Course Structure, Syllabus and Readings

Cross-module reference list

Primary:

• Global Fashion Agenda. The GFA Monitor Update 2024.
• Global Fashion Agenda. Sustainable Fashion Communication.
• UNEP. Sustainable Fashion Communication Playbook.
• Ellen MacArthur Foundation. The Marketing Playbook for a Circular Economy.
• Fashion Revolution. Fashion Transparency Index.
• Business of Fashion & McKinsey. The State of Fashion 2025.
• European Commission. Green Claims Directive.

(Global Fashion Agenda, 2024; Global Fashion Agenda, 2021; UNEP and UN Climate Change, 2023; Ellen MacArthur Foundation and Kantar, 2024; Fashion Revolution, 2025; Business of Fashion and McKinsey & Company, 2025; European Commission, 2023)

Tell Us About Yourself

Practice Quiz

Pre-Survey

Overview of FashionKIC

AT A GLANCE

Who this module is for: communication, marketing and sustainability professionals in fashion, textiles, clothing, leather and footwear (TCLF); designers, product developers and brand managers; VET learners and higher-education students (EQF levels 4–6); SME owners and managers preparing for EU green-claims enforcement.

What you will be able to do: after this module you can audit sustainability claims against EU rules and international standards (Empowering Consumers Directive, Green Claims Directive, ISO 14021/14024/14025, FTC Green Guides), distinguish greenwashing, greenwishing and greenhushing, apply the Claim Checker Worksheet and Messaging Audit Template, build a Stakeholder Information and Communication Matrix, design consumer engagement journeys, and develop responsible storytelling and campaign briefs that are legally defensible and culturally effective.

Time needed: ≈ 20 hours self-paced (15–35 h depending on your profile and how deeply you complete the assignments); suggested pace 6–8 weeks at 2.5–3.5 h/week.

Certificate: proposed assessment = 100 points (chapter quizzes 30 · assignments 30 · final

knowledge quiz 30 · industry case & field activity 10). Pass ≥ 70/100 overall and ≥ 60% on the final knowledge quiz, with all chapter assignments submitted. Details in the module assessment pack.

The brand examples in this module have been selected for educational purposes to illustrate specific communication approaches. Their inclusion does not constitute an endorsement by FashionKIC partners. Information reflects publicly available sources as of September 2026.

BEFORE YOU START

Free preparation:

(1) read the European Commission summary of the Empowering Consumers for the Green Transition Directive and the Green Claims proposal (environment.ec.europa.eu, 30 min); (2) open the Fashion Transparency Index 2025 and look up two brands you know (fashionrevolution.org, 30 min);

(3) download the UK CMA Green Claims Code checklist (greenclaims.campaign.gov.uk) and the FTC Green Guides (ftc.gov, 15 min).

These free sources are the working toolkit used throughout the module.

(European Parliament and Council, 2024a; European Commission, 2023; Fashion Revolution, 2025; Competition and Markets Authority, 2021; Federal Trade Commission, 2012)

Workload at a glance: Ch1 ≈ 2.5–4 h · Ch2 ≈ 2.5–4.5 h · Ch3 ≈ 2.5–4 h · Ch4 ≈ 2.5–4 h · Ch5 ≈ 2.5–4.5 h · Ch6 ≈ 2.5–4 h · Industry case, final quiz & takeaways ≈ 3–4 h. Lower end = reading + quizzes; upper end = full assignments.